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plntrs.

Categories:

✿ Branding

Deliverables:

✿ Logo Re-Design

Team:

Concept & Photography:
Anderson Phung
‍
Design & Illustration:
Ashley Kim

plntrs. (@plntrs.shop) is a growing small business based in Southern California. They rethink basketballs as homes for plants, valuing quality and thoughtful curation. I was approached to re-design their logo in my illustrative style. Collaborating with the owner, we created something bright and fresh while paying proper homage to their original design.

Logo Re-Design

Original plntrs. logo made by Anderson Phung. Image ID: an illustration of an orange, curved basketball with white outlines and the word "plntrs." in white, block font with evenly drawn green leafy stems underneath the writing
Original Logo.
plntrs. final logo design. A digital illustration of an orange basketball with black outlines with the word "plntrs." handwritten in white font at the center. Under the word is a simple illustration of 3 green leafy stems
New & Improved.
The Drafts
While staying close to the old design as per the client's request, I experimented with different layouts, font styles, plants, and transparencies. My goal was to gently transform the original logo in an illustrative way.
A jpeg of the first iteration of the plntrs. basketball logo. Design ID: "plntrs." is written in dark green centered on top of a curved, orange basketball with white outlines. 3 illustrated, green leafy branches are underneath the writing
A jpeg of the second iteration of the plntrs. basketball logo. Design ID: "plntrs." is written in dark green centered on top of a flat, orange basketball with white outlines. 3 illustrated, green leafy branches are underneath the writing.
A jpeg of the third iteration of the plntrs. basketball logo. Design ID: "plntrs." is written in white top of a curved, shiny, orange basketball with black outlines. An illustration of 4 bright green pilea leaves with smiley faces are underneath the writing
A jpeg of the fourth iteration of the plntrs. basketball logo. Design ID: "plntrs." written in dark green centered on top of an orange outline of a curved basketball. Undeneath the word "plntrs." is 3 liney drawings of green leafy stems.
The Final Logo
The client ended up choosing option no. 3 with a mixture of elements from the other drafts. The final logo was used for marketing purposes across digital and print.
(below) The re-designed logo featured at a plntrs. workshop during a SoleSavy pop-up.
©Ashley J. Kim 2024. All rights reserved.