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Nana Jacqueline:
HALO Collection
‍Resort 2023

Nana Jacqueline is a Women's DTC and E-Commerce Luxury Fashion brand based in Los Angeles, California, dedicated to dreamy femininity and the effortless sexiness of Old Hollywood. I led the Art Direction for the Design of Marketing assets for their Resort 2023 Collection: HALO.

Categories

Marketing
Advertising
Illustration

Deliverables

Email Newsletters
Social Stories
Web Banners

Software

Adobe Illustrator
Adobe Photoshop
Klaviyo

Team

Art Direction & Copy
Owner
Marketing
E-Commerce

Photography‍
‍Nana Jacqueline Team

Art Direction & Design
Ashley Kim

Nana Jacqueline

Nana Jacqueline is a DTC and E-Commerce Luxury Fashion brand based in Los Angeles, California, dedicated to dreamy femininity and the effortless sexiness of Old Hollywood. During my time as a Multimedia Designer, I collaborated with the team to create Marketing assets for three of their seasonal collections.

Categories:

✿ Advertising
✿ Communication
✿ Illustration
✿ Marketing

Deliverables:

✿ Blossom Collection: SS23
 -Email Newsletters
 -Social Stories
‍
✿ HALO Collection: Resort '23
 -Email Newsletters
 -Social Stories
 -Web Banners
‍
✿ Palm Springs Holiday Collection: Cruise '23
 -Posters

Team:

Art Direction & Copy:
Owner, Heads of Marketing and E-Commerce

Photography:
Nana Jacqueline Team
‍
Design & Illustration:
Ashley Kim
The varying landscapes (open roads, rivers, deserts, and canyons) in Arizona where the campaign photoshoot took place heavily inspired my design for the HALO Collection's assets. Subtle gold details, like borders and my 3D CTA Ring, were inspired by the gold accents found throughout the styles of this collection as well as the golden earth tones in the nature.
Gold Ring CTA Button for the collection constructed in 3D on Adobe Illustrator.
Photos of the gold ring details found throughout the HALO Collection.
Product Detail Page (PDP) Re-Design for Nana Jacqueline website.
©Ashley J. Kim 2025. All rights reserved.
LinkedInhereajk@gmail.com
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