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Mockup of the Japanese Breakfast tour poster in a bus stop display. The background is blurry with brick and cinderblock houses and trees

Japanese Breakfast

Categories:

✿ Marketing
✿ Print

Deliverables:

✿ Poster

I redesigned the 2022 North American Tour Poster for Japanese Breakfast as a passion project. As a fellow Korean-American creative, Michelle Zauner's journey grappling with her social and creative identities deeply resonates with me. The design for this poster was inspired by traditional Korean fruit and grid patterns found on Korean wrapping cloths.

The Japanese Breakfast tour poster plastered on a brick wall covered in graffiti and other posters
Photo credit: https://michellezauner.bandcamp.com/album/jubilee. Image of the Jubilee record coming out of its record jacket on a gray background. Image ID: record jacket shows a young, Asian woman sitting holding a persimmon to her left eye. In front of her are blurry persimmons hung at various distances. The record is black with a yellow center.

감 Persimmon. The main symbol for the cover of Japanese Breakfast's latest album, Jubilee.

Photo of four persimmons in a square-ish wooden bowl sitting atop grey crinkled paper

An Autumn harvest fruit deeply rooted in Korean culture and tradition. Harvested from trees while some rationed behind to feed the magpies, birds of blessings and good fortune. Cut and served to friends and family. Offered as gifts on ancestral altars.

An illustration of a persimmon by mePhoto credit: Metropolitan Museum of Art, CC0, via Wikimedia Commons. Image ID: A bojagi, or Korean wrapping silk cloth, in the shape of a square with strips of various colors forming squares into the center. At the center is a red square with a small blue-green ribbon.

보자기 Bojagi. Silk scraps handsewn together to create a large cloth that wraps and carries objects. Utilitarian and purposeful.

I envisioned the Bojagi as something I could use to collect, wrap, and carry my emotions- the ones that surfaced after reading Crying in H Mart, listening to the Jubilee album on repeat, and connecting with my own Korean-Americanness through the lens of Michelle Zauner's experiences. Utilitarian and purposeful.

Mockup of a hanging poster against a pale green background. Poster ID: An orange bar at the top that reads 'Japanese Breakfast' in red. Below it, is a checker-like pattern filling up about half the poster with yellow and muted tones of green. There is one large white checker with a persimmon inside. Below, around the middle, is another orange bar that reads 'North American Tour 2022'. Underneath is a dark brown background with orange writing listing the tour dates, locations, and venues. At the very bottom is another tiny orange bar.
Three plastered Japanese Breakfast tour posters designed by me on a concrete wall. Below them are three blue and white lawn chairs on pebbles
©Ashley J. Kim 2024. All rights reserved.