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faney

Categories:

✿ Branding
✿ Illustration

Deliverables:

✿ Logo

faney is an emerging small business in Los Angeles, California selling soft, handmade goods. The client requested a logo with a retro, "grandmotherly" vibe incorporating the symbol of a bearded dragon. From this idea evolved an illustrative, flowery, and memorable mark with a cushy logotype to match.

Business cards with green, smiling bearded dragons with "faney" written in brown between their arms all scattered on top of a background of greyish-green crochet yarn.
Image and explanation of client references for faney's logo. Please email me at here a j k at gmail dot com for full description and text.Image and explanation of mark sketches for faney. Please email me at here a j k at gmail dot com for full description and text.Image and explanation of 1st logotype options for faney. Please email me at here a j k at gmail dot com for full description and text.Image and explanation of the final logo for faney. Please email me at here a j k at gmail dot com for full description and text.
Image and explanation of the color palette for faney. Please email me at here a j k at gmail dot com for full description and text.
Mockup of a cream-colored paper shopping bag with faded green bubbly flower silhouettes and the filled in version of the faney bearded dragon in the bottom right corner of the bag. The bag has brown handles and is sitting on a cement, tiled floor.
Mockup of two clothing tags hanging on strings against a light gray background. The left tag is cream-colored with a pattern of the filled-in versions of the 'faney' bearded dragon mark. The right tag behind is green with an all cream-colored version of the filled-in bearded dragon mark
©Ashley J. Kim 2024. All rights reserved.