Balcom Canyon Cider (@balcomcanyoncider)is a Hard Cider business located in Ventura, California. The brand was built during the pandemic and is now distributing in over 200 bars, restaurants, groceries, and liquor stores across Southern and Northern California. With the team's concepts, I led the Art Direction and Design for their Brand Identity, rooted in the desert landscapes of Fillmore, California, where the brand first began. Together, we were able to create their unique Logo, mouth-watering Color Palette, and RTW Shirt Designs.
Creating a “Western”-themed logo to honor the town of Bardsdale, where Balcom Canyon Cider was first established: a rural community in Ventura County with horses, cattle, and farms.
Introducing... Miss Moo! The playful and bold cow mascot of Balcom Canyon Cider.
Natural, organic ingredients are the true representation of Balcom Canyon Cider's brand. These ingredients have in turn grown to define the brand's color palette. The colors found in each hard cider's packaging design was guided by what could be associated with each brew's unique ingredients and flavors. Through this evolution, a mix of bright colors emerged.
Challenge:
Creating shirt designs to promote the brand highlighting Balcom Canyon Cider's logo.
Solution:
Two simple, illustrative designs showcasing Miss Moo in her classic logo appearance and Hibiscus readaptation. These designs are unisex and aim to encourage hard cider drinking as an agendered activity.